Relationship Marketing Strategies that Defines Great Customer Service and Repeated Business

The whole idea behind Relationship Marketing is building a foundation for consumer commitment to help solidify the brand as well as saturate the market.  The foundation cores of Relationship Marketing is guaranteed  customer satisfaction, uniqueness and value of the brand, and to develop and retain customer relationships. With in depth understanding and knowledge of these foundation cores of Relationship Marketing success will surely follow along with profitability. Once the customer is satisfied and you exceeded their expectations you will see an influx of repeated business as well as new customers.


One of the greatest relationship marketing strategy is the use of social media. Twitter, Facebook, LinkedIn, Ebay are some of the major social networks that will increase growth of your customer base along with building your brand. In order to build your brand equity your marketing strategy has to captivate your consumer based on their needs and wants (interests, likes and don't likes,etc.). Establishing rapport with your customers will be a major factor when it comes to making your brand and service unique in this competitive market.  For example, knowing the customer's name, where they are originally from, family background,work, and birthday are few things you can address every time you interact with them. You may not get the luxury of knowing every detail but at least you have a common ground to stand on when it comes to making them feel comfortable and appreciated. This will not only ensure their business again, but most importantly you have gained their trust that you keep your commitment as well as theirs.

Loyal customers are more profitable and word of mouth is golden. This will lead to higher market shares and excellent ratings for your brand. So go the extra mile and make your product superior then expand globally. Commitment, Trust, Communication, Customer is always right, Product Knowledge, and Conflict Resolution will be your guide and foundation of relationship marketing that will guarantee success.  For more information and help with your business contact me at www.drkaygreen.com